Colorly Optimus features It&ly's &-Plex Bond Repair complex of organic oils and butters to strengthen hair, maintaining its health for superb colour performance. Alongside that is their Mediterranean Blend of Italian fruit to improve shine and ensure colour longevity.
Optimus also has a softer, smoother texture, so it's easier to mix and apply, with a new fragrance made with gardenia and ylang ylang, which effectively masks any ammonia smell.