Incredible blonde and healthy hair: now it's possible with ESLABONDEXX BLEACH, the bleaching powder with an enhanced Eslabondexx formula for extraordinary results and maximum protection. Suitable for all bleaching techniques, it allows you to lighten up to 7 tones and perform multiple consecutive bleaching sessions in one day*, keeping your hair always in tip-top condition. (*Perform on healthy hair; up to three bleaching sessions; before performing multiple consecutive bleaching sessions, carefully evaluate any previous treatments.) ESLABONDEXX BLEACH revolutionizes the concept of bleaching: it lightens while simultaneously protecting and restructuring. It is the first bleaching powder with maleic acid that, penetrating the hair, binds to its keratin structure thanks to the polymerization process activated by PVP. The hair is thus more resistant and protected.